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Porsche Shipped Added Inventory to US ahead of Tariffs, Analyst Note

  • Porsche joins Audi, Mercedes in shipping cars over U.S. border
  • Prices kept constant on cars made in March - analyst note
  • Q1 margin expected below full-year 10-12% guidance corridor
  • Outlook does not incorporate tariff risk

BERLIN, April 10 (Reuters) - Porsche has shipped added inventory to the United States to get ahead of tariffs and kept prices constant for orders made in March, executives told analysts and investors in a call on Wednesday, according to a note by Bernstein Research.

The luxury carmaker expected an operating margin below its annual guidance of 10-12%, the note said, adding that this margin also did not account for the impact of 25% tariffs on auto imports to the U.S., which were not included in the 90-day pause announced on Wednesday.

Executives did not provide further detail on the longer-term strategy to deal with the tariffs, according to the note.

Porsche did not immediately respond to a request for comment. The investor call was held before a closed period on company information before annual results scheduled for April 29.

Among the German automakers, Porsche and Volkswagen's Audi - two brands with no U.S. production - have both said recently they would assess the option of price increases to mitigate tariff risks.

In the meantime, Audi is holding cars in U.S. ports, while Mercedes-Benz stocked up its inventory in the country before tariffs came into force.

Reporting by Victoria Waldersee, Editing by Friederike Heine

Source: Reuters


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